Echanges très fructueux à l’Assemblée nationale !

The Think Tank “The Good Advertising Project” had the opportunity to meet with Members of Parliament Quentin Bataillon, Eric Bothorel, Mireille Clapot, Thomas Rudigoz, Jean Terlier, and François Cormier-Bouligeon to discuss the challenges of online advertising in addressing consumer expectations for more responsible advertising.

At the heart of the discussions:
✋ The essential reminder of the significant economic contribution of what has become the leading advertising medium in France (the Internet), a country home to global leaders spanning major agencies, AdTech companies, and key advertisers active across these markets.

✋ The societal benefit of a model that either provides free access or finances numerous innovative services and content, particularly in the realm of information and pluralism.

✋ An open discussion on the crucial challenges facing the sector, including privacy protection, eco-responsibility, and inclusivity.